Working with Whistles, one of the most admired names in women’s contemporary fashion, we created an identity for a complementary brand, Whistles Collectables. The new collection focuses on a small number of key pieces that are typically understated and cool but with more limited availability. We took the conceptual sketches drawn by the designers to communicate the exclusive nature of the sub-brand with pieces which are crafted to fit effortlessly into the lives of modern women everywhere.

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Deliverables sub-brand identity, point-of-sale, carriers, packaging, swing-tags, sew-in labels