Cellulosic fibers of botanic origin
Tencel is the brand name of a cellulose fibre employed in the production of textiles for clothing and other uses. The fibre’s origins lie in wood pulp, with very little waste resulting from the manufacturing process. Not only are Tencel’s sustainability credentials impressive, the end-product fabric is also recognised for its comfort and versatility. To raise awareness of Tencel’s unique properties among clothing designers and manufacturers, we designed an advertising campaign that highlighted the fibre’s key attributes – smooth and soft to the skin, endlessly adaptable and environmentally judicious.
Deliverables annual campaign collateral, advertising, POS, booklets