Traditional plastics, film and fibres are petrochemical in origin. A joint venture between Cargill and Dow Chemicals has given rise to Ingeo, a new raw material based on natural, sustainable resources. Highly versatile, Ingeo replaces non-renewable polymers to manufacture everything from food packaging and beauty products to toys, household wares and construction materials. We conceived the name Ingeo and for almost two years acted as lead creatives in a team tasked with launching the brand globally in nine languages.
Deliverables product naming, brand identity, brand brochure, product brochures, website, newsletter, exhibition stands and auxiliary giveaways (bag, t-Shirt, CD), launch events in New York, Paris and Hongkong
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