London is home to many of the world’s most distinguished healthcare professionals. The city attracts a significant number of referring physicians and affluent patients from overseas who seek leading-edge treatment. It is for these visitors, who require a guide to our capital’s clinical excellence, that Senate Publishing produces Healthcare in London. The publishers engaged us to create the style and format of this luxury 160-page hardcover volume, which we designed with a clean, crisp and contemporary feel to position London as the most prestigious destination for medical tourism today.